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AI learning startup seeks senior UX-focused product designer that loves food 🥘 and loves learning 📚 to own the design for our AI-powered personalized learning platform.
- Full-time, or part-time ≥ 20 hrs/week
- Remote-first, but we also have an office in NYC 🗽 if you live or can visit here.
- Our full team works between Eastern Time (GMT–5) and Central European Time (GMT+1), but this role would ideally be close to ET.
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Hey there! 👋
We’re Parsnip, an AI learning startup founded by Andrew and Dan, two PhDs from Harvard and Stanford. Our mission is to build AI that empowers people to become the best versions of themselves. We combine science, engineering, and human-centered design to create a better way for people to learn new knowledge and skills — anytime and anywhere — that’s as fun as “leveling up” in a game.
Parsnip’s first product has been called the “Duolingo for cooking” and has 4.9⭐ in the App Store, rave user reviews, and over 100k downloads across iOS and Android. Under the hood, we’re also building a revolutionary new AI-powered, knowledge graph-based learning system to teach many things beyond cooking, to anyone in the world, in a personalized way.
Our small, early stage team of about ~12 people is looking for a product-centric, UX-focused designer with a generalist mindset, love of food, desire for real impact over AI hype, and empathy for humanity to join us on our journey. You’ll primarily work on our AI learning system, but also collaborate with our mobile app team. Together, we’ll work to bring the joy of cooking and a love of learning to as many people as possible.

Our mobile app

A birds-eye view of the AI system that we’re building…can’t wait to tell you more!
We’ve been featured on the App Store!
We’ve been featured on the App Store!

A visualization of one of the knowledge graphs in our AI learning system.
🛠️ Things you might do:
- Conceptualize UX for a substantial AI system: Collaborate with scientists and engineers on our knowledge graph-based AI learning platform, exploring frontiers of what’s possible with data visualization and interaction design. You’ll develop an intuitive understanding of how our AI system works, and design a highly technical platform to be user-friendly.
- Contribute to designing the Parsnip app: Collaborate with Parsnip’s app team to deliver our AI-powered learning content as a consistent user experience across our mobile app, website, and marketing materials in pursuit of our product and business goals.
- Create, iterate, and ship: Design user flows, wireframes, and high-fidelity mockups for our AI system (or our mobile app), iterating quickly and trying many new ideas along the way.
- Collaborate with engineers: Work with our fantastic engineering team to ship your designs quickly, participating in project management as needed to help move things forward.
- Understand our users deeply: Talk to our users, conduct user research, and create prototypes to guide product development from a design perspective.
- Contribute beyond just design: While design is your specialty, you also enjoy getting involved in broader company discussions, contributing to product strategy, business strategy, content, or marketing when necessary.
- Pick up new tools: While you’ll primarily work in Figma, you’re comfortable picking up other tools for prototyping, animation, and other needs outside of design. Many of our current wireframes are in Excalidraw.
- Document and communicate: Clearly articulate design choices, thoughtfully document your work, and communicate effectively both orally and in writing.
😊 Who you might be: