<aside> ⚠️ For reasons outside our control, product development on Parsnip completely stopped between March 2023 to November 2023. The app, while live, has also not been marketed or promoted at all since March 2023. [1]
Please keep in mind that below data on organic new users and retention for Parsnip reflect that there’s no human intervention whatsoever. So, while they are modest, accounting for the circumstances results in quantitative corroboration of Users who love Parsnip (Testimonials).
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[1]: This pause was not due to financial or runway reasons, and we’re happy to elaborate on a call.
We conducted the canonical PMF survey for a sample of 350 users. The primary question was:
<aside> ❓ How disappointed would you be if you could no longer use Parsnip?
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36% of users said that they would be very disappointed (40% is considered product-market fit.)
For users who would be very disappointed if they could no longer use Parsnip, their main benefits are learning, knowledge, cooking, ingredients, recipes, and information:
For users who would be "somewhat disappointed" if they could no longer use Parsnip, and whose main benefit was "learning" they would like to see more recipes and additional content. In other words, they weren’t able to learn what they were interested in.
<aside> 📌 The feedback from these “somewhat disappointed” users means that we can move them to “very disappointed” with AI-generated learning content and automatic mapping from any recipe on the internet, which allows us to have unlimited content.
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Here’s the raw data for this survey: ‣
<aside> 📌 Retention is limited right now for two main reasons; here are the most obvious ways to address them:
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