<aside> 📌 Parsnip’s initial market is targeted at beginner cooks. It seems unintuitive to build a cooking product for those who are furthest away from actually cooking. Why not target those who already cook?

Because new products need to be a painkiller (not a vitamin) to be adopted, and these folks have a burning desire to learn, and don’t know where to start.

Here’s a compilation of people who have yelled HELP! I NEED TO LEARN TO COOK on the Internet because of how much this hurts. To give a sense of how pervasive this is: it took us about 2 hours of searching on Reddit to find a hundred examples.

</aside>

https://www.reddit.com/r/EatCheapAndHealthy/comments/3qaz7n/starving_in_dire_need_of_help_please_to_learn_how/

https://www.reddit.com/r/cookingforbeginners/comments/eqprol/i_need_to_learn_how_to_cook_for_myself_asap/

https://www.reddit.com/r/cookingforbeginners/comments/upevbb/need_help_getting_over_fear_of_wasting_food_and/

https://www.reddit.com/r/cookingforbeginners/comments/bz9eow/how_do_i_learn_how_to_cook/h

ttps://www.reddit.com/r/cookingforbeginners/comments/kza2td/how_to_build_up_my_confidence_to_cook/

https://www.reddit.com/r/Cooking/comments/y4unje/teenager_with_a_30week_budget_how_do_i_break_the/

https://www.reddit.com/r/cookingforbeginners/comments/uwzksl/tips_on_how_to_start_cooking_at_home/

https://www.reddit.com/r/cookingforbeginners/comments/x62m80/recipe_ideas_for_a_mom_who_is_still_learning_how/

https://www.reddit.com/r/Cooking/comments/yqa6hi/please_help_i_cant_cook_to_save_my_life/